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Print on demand (POD), occasionally known as publish on demand, is a printing technology and business process in which new copies of a book (or document) are not printed until an order has been received. "Print on Demand" developed only after digital printing began, simply because it was not economical or viable to print single copies using traditional lithographic printing technology like letterpress and offset printing.
Many traditional little presses have replaced their conventional printing equipment with Print On Demand equipment or contract their printing out to Print On Demand service providers.
Many educational publishers, including university presses, use the Print On Demand services to keep a big backlist; some even use POD for all of their publications. Larger publishers may use POD in special circumstances, like reprinting older titles that had been out of print or for performing test marketing.
Book publishing (Publishing On Demand)
POD has other company advantages besides lower costs (for small runs):
Technical set-up is usually quicker than for offset printing.(a PDF file is generally supplied)
POD Service providers
For authors, the possible benefits of POD publishing are several. They include editorial independence, speed to marketplace, ability to revise content, and greater share of royalties kept compared with conventional publishing.
Conventional publisher use
Ideal to Maintaining availability
Helpful to Managing uncertainty
Ideal for Niche publications
Many of the smallest little presses, often called micro-presses simply because they've inconsequential profits, have turn out to be heavily reliant on POD technology and ebooks. This is either because they serve such a small marketplace that print runs would be unprofitable or because they are too little to absorb much financial risk.
The Economics bit
Simply because the per-unit price is typically greater with Print On Demand than with a print run of thousands of copies, it's common for POD books to be much more costly than comparable books that come from conventional print runs, particularly if that book is produced exclusively with POD rather than utilizing POD as a supplemental technology between print runs.
Book stores order books via a wholesaler or distributor, generally at high discount of anything up to 70%. Wholesalers acquire their books in two methods; either as a special order where the book is ordered direct from the publisher when a book store requests a copy, or as a stocked title which they keep in their own warehouse as part of their inventory. Stocked titles are usually also available via sale or return, meaning that the book store can return unsold stock for full credit at anything up to one year after the initial sale.
POD books are rarely if ever available on such terms because for the publishing provider it's considered too a lot of a risk. Nevertheless, wholesalers maintain a careful eye on what titles they're selling, and if an author works hard to promote their work and achieves a reasonable number of orders from book stores or on-line retailers (who use the same wholesalers as the bricks and mortar stores), then there is a reasonable chance of their work becoming obtainable on such terms.
Even though returnability lessens the risk for book stores and helps POD authors get through the door, such authors should also understand that there is only a certain proportion of stock that can be returned.
This difficulty with lack of returns can make bookstores less enthusiastic about POD books. This though is set to change in the future, as the business is currently debating a move away from sale or return altogether, which will do a lot to even things out.
Another problem with print-on-demand titles is the reality that they are frequently debut works. Many book stores are reluctant to take a risk on an author's first, untested work with out the endorsement of a commercial publisher.
Call Print On Demand Limited now for your Print On demand Needs.
on Demand Limited. Lower Farm, High Street, Irchester, Northants NN29
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